Inspire Investing Brand Style
Primary Logo
Blue and orange logo on white background used as our primary brand expression.
Secondary Logo
White logo used on various brand approved backgrounds
Color
Primary and secondary palette
Poppy Orange Primary
HEX
RGB
PMS
CMYK
#db7a27
219, 122, 39
——–
11, 61, 100, 1
Electric Blue Primary
HEX
RGB
PMS
CMYK
#2d7fb1
45, 127, 177
——–
75, 28, 0, 31
Deep Space Blue
HEX
RGB
PMS
CMYK
#0B192C
11, 25, 44
——–
75, 43, 0, 83
Creamsicle Orange
HEX
RGB
PMS
CMYK
#FBEFE5
251, 239, 229
——–
0, 5, 9, 2
Powder Blue
HEX
RGB
PMS
CMYK
#e6f1f5
230, 241, 245
——–
6, 2, 0, 4
Brand Expressions
Examples of appropriate branding
Typography
Inspire Advisors uses the URW Geometric family for its branding typography. The family includes Regular, Condensed, and Extended styles.
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