In my conversations with advisors across the country, one thing is becoming increasingly clear: the conversation around values based investing is no longer optional. It is essential.

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At Inspire, we have seen a rising interest in faith based investing (FBI), not just from investors, but from the advisors who serve them. Many are feeling a growing tension between the portfolios they manage and the principles they or their clients deeply care about. This shift is not driven by politics or marketing trends. It is driven by conviction.

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The Pain Beneath the Portfolio

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Here are the real world pain points I hear over and over again:

• “My clients are asking tough questions.” Advisors are being asked what their clients’ money is actually supporting. When there is no clear answer, or worse, when it is misaligned, it can erode trust.
• “This doesn’t sit right with me.” Advisors with strong faith convictions often feel uncomfortable recommending investments in companies that contradict those values. It creates a misalignment that quietly affects their professional fulfillment.
• “I need to stand out.” In a competitive marketplace, many advisors are looking for a differentiated, mission aligned offering that builds lasting loyalty. Faith based investing offers that opportunity.
• “I don’t want to lose clients over this.” Some advisors have already seen client relationships strained or even lost because they did not offer values aligned investment options when they were expected.

These are not surface level concerns. They are rooted in something deeper, and they are pushing more advisors to consider faith based solutions seriously.

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What Holds Advisors Back

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Yet, despite the felt pain and the increasing client demand, many advisors hesitate to move forward. When we take the time to unpack why, here is what we usually hear:

• Performance concerns. “Will these portfolios perform?” This is a valid question. The truth is, faith based portfolios can perform on par with traditional strategies when constructed well.
• Compliance confusion. “Can I recommend this as a fiduciary?” Yes—fiduciaries may consider a client’s values when making investment recommendations, provided those recommendations are in the client’s best interest and consistent with their stated objectives, risk tolerance, and investment profile.
• Fear of alienation. “Will this offend my clients?” The key is in the approach. Offering faith based investing is not about imposing beliefs. It is about aligning with the client’s values and giving them transparent options.
• Lack of clarity. “Where do I begin?” That is where Inspire steps in. With a biblically responsible screening process and comprehensive advisor support, we make it simple to integrate FBI into your practice without disrupting your current structure.

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A Better Path Forward

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Faith based investing starts with moral alignment, but it doesn't end there. FBI offers a higher level of engagement, building deeper trust, and helping advisors grow a practice that reflects their principles and their clients’ expectations.

If you have felt that internal conflict or client pressure, you are not alone. The good news is that you do not have to compromise. There is a better path available. Let’s talk about how to bring alignment, performance, and purpose together in your practice.