The Biblically Responsible Investing (BRI) movement is exploding — in a good way.
Demand from Christian investors desiring to align their portfolios to support biblical values is powering asset growth among fund companies and advisory firms focused on providing biblically responsible investment solutions.
Earlier this year, Ambassador Advisors, a $520 million advisory firm serving the Christian investor market, made headlines by converting all of their assets under management to align with biblically responsible investing best practices, recognizing that investors want alignment between their investments and their deeply held values and beliefs.
As Ambassador Advisors’ Chief Investment Officer, Christopher Coolidge, CFA®, puts it, “We believe you shouldn’t have to compromise performance to live your values. There’s more to making money than just making money. Biblically responsible investing allows Christians to apply their stewardship and the belief that all money is God’s money, not only for budgeting and giving purposes, but all the way through investing and legacy planning.”
My own firm, Inspire Investing, which is entirely dedicated to investing in the most inspiring, biblically aligned companies in the world, has increased assets under management from $250 million to over $400 million since the beginning of the year. We were also nominated as a finalist for “Best Thematic ETF of the Year” award in the annual ETF.com Awards.
God is at work in the hearts and portfolios of His people, and all glory goes to Him.
And recently that growth in demand has prompted yet another increase, this time in the supply side of the market with the launch of two new biblically responsible Timothy Plan ETFs. Timothy Plan is a long-standing leader in the BRI marketplace and offers a fully diversified suite of mutual funds all designed to support biblical values.
The new Timothy Plan ETFs are welcome additions to the growing lineup of world-class biblically responsible investment options available to Christian investors. The BRI movement is spreading like wildfire around the globe, and we need more high-quality, innovative, BRI solutions introduced to effectively serve this vast market and truly transform the way every Christian invests around the world for the glory of God.
The size of the Christian investment market in the United States is estimated at over $21 trillion, according to research we have conducted at Inspire Investing. This marketplace includes investors identified by researchers as “Evangelical”, “Catholic” and “Mainline Protestant”, and is based on data sourced from Pew Research, Economic Policy Institute and the US Census.
Notably, this number includes only retirement assets such as 401(k) and IRA accounts, indicating the actual figure could be much higher if non-retirement investment assets were included.
Using the same data set, the total US investor marketplace of retirement assets, including faith-based and non-faith-based investors, is approximately $31.4 trillion dollars in size. Data from the Investment Company Institute’s “2018 Investment Company Fact Book” pegs total US retirement assets at $28.2 trillion at the end of calendar year 2017, adding confidence that these numbers are reliably close.
The Wall Street establishment has no idea about the size and magnitude of the Christian investor market. Most secular firms dismiss Christian investors as an obscure, irrelevant niche population. But the reality is that Christian investors control more than two-thirds of the retirement assets in the United States, and this sleeping giant is waking up to biblically responsible investing.
Can you imagine the impact we Christians can have if we all just invested our money (God’s money) in alignment with biblical values?
What if we all just stood up and said, “Hey, Wall Street! We’re not going to invest in companies that manufacture abortion drugs, sell pornography, exploit child-slave labor or conduct any other blatantly immoral business practice anymore! We actually believe in the values taught in the Bible and we care about the glory of God, and we want investments that enable us to glorify our God in everything we do!”
Could our voice actually get noticed?
The Bible tells the story of Joshua and the battle of Jericho, and how the Lord commanded that after the Israelites had marched around the city seven times, “then all the people shall shout with a great shout, and the wall of the city will fall down flat…” (Joshua 6:5).
It’s time for all of God’s people to shout with a great shout and bring down Wall Street’s “wall” of greed, corruption and immorality and usher in a new culture of investing for the glory of God.
Will you join us?