Business
Mar 10, 2026

The Rise of AI Advice and the Question Advisors Can’t Afford Not to Ask

The financial world is changing faster than any of us can fully grasp. AI is reshaping every industry, and nobody knows exactly what the job market (or therole of the financial advisor) will look like in 10 years.
The Rise of AI Advice and the Question Advisors Can’t Afford Not to Ask

The financial world is changing faster than any of us can fully grasp. AI is reshaping every industry, and nobody knows exactly what the job market (or the role of the financial advisor) will look like in 10 years. What we do know is this: the rise of AI-powered advice is accelerating, and the next generation of investors is fueling its growth.

Robo-advisory platforms are projected to reach $4.5trillion in assets under management by 2027, up from $2.76trillion in 2023.¹ The global AI robo-advisory industry itself is expected to grow at a 30.5% compound annual rate through 2030.²

And here’s the generational shift that should get every advisor’s attention:

  • 41% of Millennials and Gen Z say they are comfortable letting AI or robo-platforms manage their investments
  • compared to 29% of Gen X and only 14% of Baby Boomers³

Combine all that and one thing becomes unmistakably clear:

The next generations of investors are increasingly trusting and dependent on AI.

And this trend matters even more when you consider the scale of the moment we’re living in. According to Cerulli Associates, we are entering the largest wealth transfer in human history with an estimated $84.4 trillion set to pass from Baby Boomers and older generations to heirs and charity through 2045. Of that:

  • $72.6 trillion will go directly to heirs
  • $11.9 trillion will go to charity
  • Baby Boomers alone will transfer more than $53 trillion, representing roughly 63% of all generational wealth movement⁴

This is the perfect storm: 

AI is rising at the exact same moment the next generation (who trust algorithms more than humans) is inheriting unprecedented wealth.

For those who are watching this horizon and wondering if their practice is going to dissipate with these trends, there is good news. While younger investors trust AI for advice, they also want something algorithms simply cannot provide.

Pay attention to this, because this is where many advisors are quietly losing momentum without realizing it. Younger investors are forming financial habits right now, often outside traditional advisor relationships. Many are opening robo accounts, following algorithm-generated strategies, and listening to influencers instead of professionals. If advisors don’t intentionally reach this next generation, they risk watching their book erode as assets transfer to heirs who feel no loyalty to their parents’ advisor. 

The danger isn’t that AI will replace advisors overnight, but that advisors who avoid the right conversations with their clients and prospects will slowly become irrelevant in the exact moment when relevance matters most. The opportunity is massive, but so is the risk for those who fail to adapt to this next statistic.

According to Accenture’s Wealth Management Consumer Survey:

  • Younger investors are at least twice as likely as older investors to trust advice generated instantly by an algorithm
  • And more than twice as likely to want their advisor to talk with them about ESG, faith, and values alignment⁵

Think about that for a moment. The very generations about to inherit historic wealth are telling us two things at once:

They trust technology for data… but they trust humans for meaning.

Where Humans Still Win

No financial advisor is going to out-calculate a machine. Algorithms can crunch numbers, rebalance portfolios, and optimize tax strategies in milliseconds. If your value proposition is performance or planning alone, you will be replaced.

But try as it might, AI cannot:

  • Sit across from a client and relate to the values that shaped their life
  • Care about the causes they want to support or avoid profiting from
  • Build trust through shared conviction, listening, and personal connection

Your competitive edge isn’t the algorithm. It’s the relationship. Advisors who embrace values-based conversations step into a human role that technology can’t touch. 

The Opportunity Gap No One Is Talking About

This is where the numbers stop being interesting and start becoming alarming. Because the real threat to advisor relevance isn’t AI… it’s what advisors are not talking about.

  • 79% of investors say conversations about their values increase loyalty to their advisor.⁵
  • Yet only 37% of Christian investors say their advisor has ever brought up values-based or faith-based investing. Meaning the majority (63%) report their advisor has never initiated the conversation. ⁶

That’s not an opportunity gap—that’s a canyon! And for Christian and faith-driven clients, it’s even wider:

  • 88% of committed Christian investors say they want their faith reflected in their investments
  • “62% say they would switch advisors to work with someone who helps them do this.” ⁷

Pause on that… 

Most Christian clients want it - Most would switch advisors to get it - Most advisors never bring it up… 

The skeptics will say, “That’s just the Christian market. How big could that really be?”
Well, according to research from Kingdom Advisors, “Christians who are actively engaged in their faith represent an estimated $22.4 trillion in investable assets across the U.S., spanning Boomers, Gen X, Millennials, and the Silent Generation.” ⁸

A diagram of a number of peopleDescription automatically generated

This data shows that what many advisors dismiss as a ‘niche’ preference is actually one of the largest unmet needs in wealth management today.

Imagine this scenario:

You’ve served a client for years. One day they read an article, hear a podcast, or talk to a friend who mentions faith-based investing. They come to you and ask:

“Did you know this existed?”

You answer truthfully:

“Yes… I did.”

Their next question cuts deeper than any poor performance review:

“Then why didn’t you tell me?”

How do you recover from that? It’s a massive trust-breaker in an era when trust is fragile and algorithms are becoming increasingly attractive alternatives.

In our fear of “imposing” values on clients, many advisors choose silence. But silence isn’t neutral. Silence can communicate values too. And all too often, it unintentionally imposes our own assumptions at the expense of the needs our clients have but may not know how to ask about.

So where do we go from here?

The solution isn’t to resist technology. In fact, the best advisors will embrace it while leaning fully into the one thing no algorithm can replicate: your humanity.

You’re not imposing beliefs when you proactively bring up values alignment. You’re opening the door to a deeper conversation about identity, purpose, and how a client’s money can reflect what matters most. That’s the kind of financial guidance that keeps you relevant in the age of AI.

And the good news? Bringing up faith or values doesn’t have to feel awkward or intrusive. Here are simple, natural, and non-threatening ways to start the conversation:

  • “Would you like your investments to reflect any personal values or beliefs that are important to you?”
  • “Some clients prefer to avoid areas that conflict with their convictions. Is that something you’d like me to consider?”
  • “When you think about companies you do, or don’t, want to profit from, what comes to mind?”
  • “There have been a lot of innovations around aligning money with faith and purpose. Would you like to explore those options together?”

AI can analyze data, run projections, and optimize allocations. But it can’t look a client in the eye and understand their convictions. That soul-to-soul connection begins with one simple question:

“Do you want your investments to reflect your values?”

Helpful Resources for Advisors

If you want to grow in this area, here are trusted organizations that can help:

Partnering With Inspire

If you want to integrate faith-based investing, evaluate portfolios for biblical alignment, or build values-driven models tailored to your clients, Inspire can help.

Inspire works with advisors nationwide to:

  • Screen portfolios with the Inspire Impact Score™
  • Build or customize faith-driven model portfolios
  • Transition client assets with clarity and confidence
  • Provide resources and language to support values-based conversations

Schedule a meeting with our team here:https://www.inspireetf.com/contact

Footnotes

¹ Statista – Robo-Advisor Assets Under Management (2023–2027)
https://www.statista.com/chart/30114/robo-advisor-assets-under-management-and-revenue/

² Grand View Research – Robo-Advisory Market Size, Share & Trends Analysis Report, 2030
https://www.grandviewresearch.com/industry-analysis/robo-advisory-market-report

³ Investopedia – Millennials and Gen Z Turning to AI for Investing Advice
https://www.investopedia.com/millennials-genz-ai-investing-11717048

⁴ Cerulli Associates – Cerulli Anticipates $84 Trillion in Wealth Transfers Through 2045
https://www.cerulli.com/press-releases/cerulli-anticipates-84-trillion-in-wealth-transfers-through-2045

⁵ Accenture – Wealth Management Consumer Report
https://www.accenture.com/us-en/insights/wealth-management/wealth-management-consumer-report

⁶ Eventide/Pinkston – Christian Investor Survey Report (2023)
https://assets.ctfassets.net/tiol9r5yvqqu/Pl6SJInh0GrZhXT3AWWce/dc9e332bb9f5a0390479c4398bc2ea6d/Eventide-Christian-Investors-Survey-Report.pdf

⁷ Eventide – Christian Investor Survey Results Press Release (2023)
https://www.eventideinvestments.com/press-releases/christian-investment-survey-press-release-2023

⁸ Kingdom Advisors – 2025 Report on the Christian Financial Industry
https://kawebresources.s3.amazonaws.com/resourcelibraryfiles/2025-Report-on-the-Christian-Financial-Industry.pdf

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*Advisory Services are offered through Inspire Investing, LLC, a Registered Investment Adviser with the SEC. All expressions of opinion are subject to change. This article is distributed for educational purposes, and it is not to be construed as an offer, solicitation, recommendation, or endorsement of any particular security, products, or services. Investors should talk to their financial advisor prior to making any investment decision.

This article is intended solely for use with sophisticated investors, financial professionals, or institutional clients who are familiar with the limitations of financial projections and forward-looking investment models. It is not intended for retail distribution.

All return expectations, capital market assumptions, and hypothetical portfolio outcomes presented are illustrative, based on proprietary models and current market conditions as of the date noted. These projections are not guarantees of future performance, and actual results may differ materially due to various risks and uncertainties, including changes in market conditions, interest rates, inflation, and geopolitical events.Hypothetical performance results have inherent limitations and are based on assumptions that may not reflect actual trading or investor experience. These projections do not represent actual client accounts, nor are they intended to indicate future performance of any specific strategy or product. Inspire does not represent that any account will achieve results similar to those shown.

The strategic portfolio allocations discussed may include investments in proprietary Exchange Traded Funds (ETFs) advised by Inspire Investing, LLC. Because Inspire receives management fees from these funds, a conflict of interest exists. Inspire seeks to mitigate this conflict through policies and procedures designed to ensure that recommendations are made in the best interest of clients and based on their unique objectives and risk tolerance. Additional information about this conflict is available in Inspire’s Form ADV Part 2A, available at www.adviserinfo.sec.gov.

Investment decisions should be made based on individual goals, time horizons, and risk tolerance. No portion of this article should be interpreted as personalized investment, legal, or tax advice. Please consult a qualified financial professional before implementing any investment strategy.
Advisory services are offered through Inspire Investing, LLC, a Registered Investment Adviser with the SEC. All expressions of opinion are subject to change without notice and are provided for informational purposes only. Nothing in this article should be construed as an offer, solicitation, recommendation, or endorsement of any particular security, strategy, or investment product. Investing involves risk, including the potential loss of principal. Please consult your financial advisor before making any investment decision. Inspire Investing integrates biblical principles into its investment philosophy through a Biblically Responsible Investing (BRI) approach. This values-based methodology reflects Inspire's interpretation of Scripture and may not align with the views or beliefs of all investors.

This material is provided for educational and informational purposes only and is intended for financial professionals.

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The Rise of AI Advice and the Question Advisors Can’t Afford Not to Ask
Business
Mar 10, 2026

The Rise of AI Advice and the Question Advisors Can’t Afford Not to Ask

The financial world is changing faster than any of us can fully grasp. AI is reshaping every industry, and nobody knows exactly what the job market (or therole of the financial advisor) will look like in 10 years.
inspireinvesting.com/post/
the-rise-of-ai-advice-and-the-question-advisors-cant-afford-not-to-ask

The financial world is changing faster than any of us can fully grasp. AI is reshaping every industry, and nobody knows exactly what the job market (or the role of the financial advisor) will look like in 10 years. What we do know is this: the rise of AI-powered advice is accelerating, and the next generation of investors is fueling its growth.

Robo-advisory platforms are projected to reach $4.5trillion in assets under management by 2027, up from $2.76trillion in 2023.¹ The global AI robo-advisory industry itself is expected to grow at a 30.5% compound annual rate through 2030.²

And here’s the generational shift that should get every advisor’s attention:

  • 41% of Millennials and Gen Z say they are comfortable letting AI or robo-platforms manage their investments
  • compared to 29% of Gen X and only 14% of Baby Boomers³

Combine all that and one thing becomes unmistakably clear:

The next generations of investors are increasingly trusting and dependent on AI.

And this trend matters even more when you consider the scale of the moment we’re living in. According to Cerulli Associates, we are entering the largest wealth transfer in human history with an estimated $84.4 trillion set to pass from Baby Boomers and older generations to heirs and charity through 2045. Of that:

  • $72.6 trillion will go directly to heirs
  • $11.9 trillion will go to charity
  • Baby Boomers alone will transfer more than $53 trillion, representing roughly 63% of all generational wealth movement⁴

This is the perfect storm: 

AI is rising at the exact same moment the next generation (who trust algorithms more than humans) is inheriting unprecedented wealth.

For those who are watching this horizon and wondering if their practice is going to dissipate with these trends, there is good news. While younger investors trust AI for advice, they also want something algorithms simply cannot provide.

Pay attention to this, because this is where many advisors are quietly losing momentum without realizing it. Younger investors are forming financial habits right now, often outside traditional advisor relationships. Many are opening robo accounts, following algorithm-generated strategies, and listening to influencers instead of professionals. If advisors don’t intentionally reach this next generation, they risk watching their book erode as assets transfer to heirs who feel no loyalty to their parents’ advisor. 

The danger isn’t that AI will replace advisors overnight, but that advisors who avoid the right conversations with their clients and prospects will slowly become irrelevant in the exact moment when relevance matters most. The opportunity is massive, but so is the risk for those who fail to adapt to this next statistic.

According to Accenture’s Wealth Management Consumer Survey:

  • Younger investors are at least twice as likely as older investors to trust advice generated instantly by an algorithm
  • And more than twice as likely to want their advisor to talk with them about ESG, faith, and values alignment⁵

Think about that for a moment. The very generations about to inherit historic wealth are telling us two things at once:

They trust technology for data… but they trust humans for meaning.

Where Humans Still Win

No financial advisor is going to out-calculate a machine. Algorithms can crunch numbers, rebalance portfolios, and optimize tax strategies in milliseconds. If your value proposition is performance or planning alone, you will be replaced.

But try as it might, AI cannot:

  • Sit across from a client and relate to the values that shaped their life
  • Care about the causes they want to support or avoid profiting from
  • Build trust through shared conviction, listening, and personal connection

Your competitive edge isn’t the algorithm. It’s the relationship. Advisors who embrace values-based conversations step into a human role that technology can’t touch. 

The Opportunity Gap No One Is Talking About

This is where the numbers stop being interesting and start becoming alarming. Because the real threat to advisor relevance isn’t AI… it’s what advisors are not talking about.

  • 79% of investors say conversations about their values increase loyalty to their advisor.⁵
  • Yet only 37% of Christian investors say their advisor has ever brought up values-based or faith-based investing. Meaning the majority (63%) report their advisor has never initiated the conversation. ⁶

That’s not an opportunity gap—that’s a canyon! And for Christian and faith-driven clients, it’s even wider:

  • 88% of committed Christian investors say they want their faith reflected in their investments
  • “62% say they would switch advisors to work with someone who helps them do this.” ⁷

Pause on that… 

Most Christian clients want it - Most would switch advisors to get it - Most advisors never bring it up… 

The skeptics will say, “That’s just the Christian market. How big could that really be?”
Well, according to research from Kingdom Advisors, “Christians who are actively engaged in their faith represent an estimated $22.4 trillion in investable assets across the U.S., spanning Boomers, Gen X, Millennials, and the Silent Generation.” ⁸

A diagram of a number of peopleDescription automatically generated

This data shows that what many advisors dismiss as a ‘niche’ preference is actually one of the largest unmet needs in wealth management today.

Imagine this scenario:

You’ve served a client for years. One day they read an article, hear a podcast, or talk to a friend who mentions faith-based investing. They come to you and ask:

“Did you know this existed?”

You answer truthfully:

“Yes… I did.”

Their next question cuts deeper than any poor performance review:

“Then why didn’t you tell me?”

How do you recover from that? It’s a massive trust-breaker in an era when trust is fragile and algorithms are becoming increasingly attractive alternatives.

In our fear of “imposing” values on clients, many advisors choose silence. But silence isn’t neutral. Silence can communicate values too. And all too often, it unintentionally imposes our own assumptions at the expense of the needs our clients have but may not know how to ask about.

So where do we go from here?

The solution isn’t to resist technology. In fact, the best advisors will embrace it while leaning fully into the one thing no algorithm can replicate: your humanity.

You’re not imposing beliefs when you proactively bring up values alignment. You’re opening the door to a deeper conversation about identity, purpose, and how a client’s money can reflect what matters most. That’s the kind of financial guidance that keeps you relevant in the age of AI.

And the good news? Bringing up faith or values doesn’t have to feel awkward or intrusive. Here are simple, natural, and non-threatening ways to start the conversation:

  • “Would you like your investments to reflect any personal values or beliefs that are important to you?”
  • “Some clients prefer to avoid areas that conflict with their convictions. Is that something you’d like me to consider?”
  • “When you think about companies you do, or don’t, want to profit from, what comes to mind?”
  • “There have been a lot of innovations around aligning money with faith and purpose. Would you like to explore those options together?”

AI can analyze data, run projections, and optimize allocations. But it can’t look a client in the eye and understand their convictions. That soul-to-soul connection begins with one simple question:

“Do you want your investments to reflect your values?”

Helpful Resources for Advisors

If you want to grow in this area, here are trusted organizations that can help:

Partnering With Inspire

If you want to integrate faith-based investing, evaluate portfolios for biblical alignment, or build values-driven models tailored to your clients, Inspire can help.

Inspire works with advisors nationwide to:

  • Screen portfolios with the Inspire Impact Score™
  • Build or customize faith-driven model portfolios
  • Transition client assets with clarity and confidence
  • Provide resources and language to support values-based conversations

Schedule a meeting with our team here:https://www.inspireetf.com/contact

Footnotes

¹ Statista – Robo-Advisor Assets Under Management (2023–2027)
https://www.statista.com/chart/30114/robo-advisor-assets-under-management-and-revenue/

² Grand View Research – Robo-Advisory Market Size, Share & Trends Analysis Report, 2030
https://www.grandviewresearch.com/industry-analysis/robo-advisory-market-report

³ Investopedia – Millennials and Gen Z Turning to AI for Investing Advice
https://www.investopedia.com/millennials-genz-ai-investing-11717048

⁴ Cerulli Associates – Cerulli Anticipates $84 Trillion in Wealth Transfers Through 2045
https://www.cerulli.com/press-releases/cerulli-anticipates-84-trillion-in-wealth-transfers-through-2045

⁵ Accenture – Wealth Management Consumer Report
https://www.accenture.com/us-en/insights/wealth-management/wealth-management-consumer-report

⁶ Eventide/Pinkston – Christian Investor Survey Report (2023)
https://assets.ctfassets.net/tiol9r5yvqqu/Pl6SJInh0GrZhXT3AWWce/dc9e332bb9f5a0390479c4398bc2ea6d/Eventide-Christian-Investors-Survey-Report.pdf

⁷ Eventide – Christian Investor Survey Results Press Release (2023)
https://www.eventideinvestments.com/press-releases/christian-investment-survey-press-release-2023

⁸ Kingdom Advisors – 2025 Report on the Christian Financial Industry
https://kawebresources.s3.amazonaws.com/resourcelibraryfiles/2025-Report-on-the-Christian-Financial-Industry.pdf

inspireinvesting.com/post/
the-rise-of-ai-advice-and-the-question-advisors-cant-afford-not-to-ask