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The J.M. Smucker Company is choosing LGBTQ+ political activism over the wholesome family values its brand has represented for generations.

After 120 years of business success and five generations of family leadership, Smucker’s leadership is intentionally distancing themselves from their historical commitment to wholesome family values in pursuit of appealing to LGBTQ+ activist shareholders. They have officially signed on to the “Business Coalition for the Equality Act” and recently celebrated receiving a higher Corporate Equality Index Score (CEI) from the HRC (Human Rights Campaign) for their support of LGBTQ+ activism. During Inspire Investing’s engagement calls with Smucker’s, we educated them on the dangers of HRC’s so-called “Equality Act” that directly discriminates against their faith-based employees but they nevertheless are continuing with their pushing of LGBTQ+ activist policies.

Follow the 3 steps below to tell Smucker’s that you do not support their choice to trade wholesome family values for LGBTQ+ political activism!